About Us

Kia ora, 

We are a small whānau Māori business based on the Kāpiti Coast. We design tees to keep you connected to Aotearoa, wherever you travel in the world. 

Why we created Kupu Aotearoa

Whānau live overseas, we travel for work and connection, and visitors arrive looking for something that feels like they really have been a part of the culture. 

Not souvenirs.
Not fast fashion.
But something meaningful you could wear with pride.

Kupu Aotearoa was created to make aroha tangible, wearable, to help to spread our language far and wide. To carry identity, belonging, and connection across oceans, time zones, and chapters of life.

This is for the travellers and adventurers.
For whānau living overseas who want something authentic from home.
For visitors just passing through as a reminder of who they met.

Kupu Aotearoa is culture you can wear - designed for any journey.

Wear aroha. Wherever you land.

Ngā mihi mahana,
Kupu Aotearoa whānau